Need to do a little grocery shopping? Chances are you’ll be shopping at a Kroger and not even know it. The grocery retail chain behind such huge brands as Ralphs, Food 4 Less and Fred Meyer (to name a few) is now officially moved their store locator over to the Bing Maps Platform.

The new locator application from the Kroger.com home page allows you to enter a postal code or city/state combo, then select additional search filters such as Fuel Center, Pharmacy and Marketplace; then, specify the search radius to find the nearest store. The site also features an Advanced Search so you can put in a full address and add additional filters for other services available within the respective stores including Bank, One Hour Photo, 24-hour Pharmacy, Gas Station, Organics and Pharmacy Services. At the end of your search result, you get a list of stores and a Bing Map with branded pushpin icons on the map containing contact information, services available and driving directions.