In December 2007, we announced the launch of our Live Search Maps localization of world locations in Chinese including street level data for China. Today, we’ve added Live Search China results to include local links through to our Live Local Search using our localized Chinese maps. We have over 7 million local listings in 114 cities in China which we’ve indexed into and have directly accessible through Live Search.

 Try https://www.bing.com/search?q=%E5%8C%97%E4%BA%AC+Starbucks&form=QBRE and you can get something like the following picture:

The area in red above is called Instant Answers as a part of Live Search results. These instant answers will now link you directly into Live Local Search with maps of China. The area in Green can click through to the full Bing.com/maps experience. Yellow is the start of the standard SEO ranked Web Search contenet and last but not least the purple section is the Bing Places panel that highlights the exact business with full details. 

Why ois the a big deal? This is the first Microsoft Live entry point for Live Search Maps China! And, yes, Chinese characters are supported in the search results!

Bing does care what you think so please do use the Bing Feedback lings available in each experience to tell us what your think!