We recently launched a new case study (and yes, I’m a little slow getting this out) describing how Coldwell Banker was struggling with the lack of technological innovation around mapping and found Virtual Earth as an answer to their problems. I’ve plagiarized a bit of the excerpt below to whet your appetite.
Real Estate Leader Boosts Customer Appeal with Enhanced Online Mapping Technology.
In 2005, Coldwell Banker, a leader in using the Internet to sell homes, needed a more innovative approach to online mapping. Its legacy mapping solution could help consumers see a property’s location, but the system was awkward to navigate and provided limited information in regard to surrounding amenities like schools and businesses. After an intensive search for cutting-edge mapping technologies, Coldwell Banker deployed a more powerful and intuitive online solution based on the MicrosoftÂ® Virtual Earthâ¢ platform. The flexible and detailed property-search options in the solution’s user interface have helped boost customer usage of the mapping features on the company’s primary Web site by 300 percent and are enabling Coldwell Banker to extend its reputation as an industry innovator.