I work in the “Paid Search” division within OSD. We are the team that fuels the monetization for Bing Search and now Yahoo search as well. Microsoft’s paid search advertising, aka adCenter, provides an advertising platform for search marketing advertisers to reach to users who are searching for their products.  Search Engine Marketing is projected to be over $25B/year market in the USA in 2011. Within the adCenter product,...
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Google rolled out a new search enhancement that shows results when you type, called Google Instant. While it’s true that this feature is innovative, one should question whether innovation equates to more relevant search results. In truth, there is no correlation between speed and quality or relevance of results. So, when you get the 10 blue links does the fact you got them faster mean the search and results were smarter? After all, Aesop...
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Have you ever wondered what fields of study are hot right now in the world of technology?  Or maybe you’re starting to think about declaring your major and you’re looking for some real world guidance? It is worth thinking beyond a traditional Computer Science degree or even an Electrical Engineering & Computer Science (EECS) program. Microsoft is hiring people with unique backgrounds, some that are new with the inception of...
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Conduct people searches instead of a job searches. The majority of jobs aren’t posted online. Most hiring managers get a list of employee referrals before they even bother to view resumes from recruiters who submit them. Many studies have noted that 80% of jobs are taken through networking, but few have used the web to search and locate people they would actually enjoy working with and for companies that would give them solid career path. 3...
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Some of the engineering roles we have at Microsoft are best explained through the stories of the people who do the work day in and day out. Bing is one of the most exciting groups at Microsoft and has very strong, very dedicated Software Development Engineers in Test. This interview is to give insight into the role and to what it’s like to work on a web service at Microsoft. (too read more about this post, please...
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Over the weekend I attended and was one of the Speakers at SourceCon 2010 Conference. What is SourceCon?   It was becoming an urgent need in the recruiting industry to have a conference that was focused on the art (some say science) of Sourcing and Researching – SourceCon was born and launched in 2007. In today’s challenges a growing need in specialization of identifying and attracting talent. This specialized skill is...
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This is part 3 of 3 on what you know know about writing and having a job-related blog or website.  Part 1 is located here.  Part 2 is located here. Smart BloggingBusinessWeek has information on how to blog safely and how to blog without getting fired.  The suggestions include blogging anonymously, making your blog not searchable, limiting who can read your blog, and, when employed, focusing your blog on limited topics which...
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For those of you who may have missed it, Bing has continued to make steady increases to our US search share numbers. The full article is here.  December numbers we up to 10.7 overall share. This caps a remarkable six months since the launch of Bing, (we were somewhere below 7 percent share when we launched in June).   The most troubling trend here is that our share is increasing at the expense of Yahoo, rather than the other guys, but...
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Not too long ago I read an article on the current/projected population of Hispanics in the United States and their buying power. The numbers are staggering. This article got me thinking about my various work environments and how few Hispanics I have seen in the workplace, so I Binged to find more information on the US Hispanic population. I found some good information such as increased socio-economic status but also found some challenges they will...
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