Microsoft Advertising Blog: The Digital Insights Series and What it Means to Moms

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Our advertising team is working to deliver unique digital advertising experiences to key audiences.  Natasha is the Director of Global Insights and Analytics for Microsoft Advertising.  She discusses a topic that is near and dear to her heart: Multi Screen Moms.  Learn about how Moms use their digital devices and what unique advertising opportunities this creates.  You can view her blog entry and webcast here.  Are you a mom?  Tell…

Meet Sekhar AdCenter by Matt

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I sat down recently with Sekhar to discuss his career, the development group he manages and what his team looks for in future employees. Some of the highlights from that conversation: Where in Bing do you work? I work in AdCenter online advertising platform and my group develops the Business Intelligence Core for our AdExpert product. This is the publishing platform for MSN and our other Microsoft-owned content sites. The…

December Search Share Update by Matt

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For those of you who may have missed it, Bing has continued to make steady increases to our US search share numbers. The full article is here.  December numbers we up to 10.7 overall share. This caps a remarkable six months since the launch of Bing, (we were somewhere below 7 percent share when we launched in June).   The most troubling trend here is that our share is increasing…

Title May Not Dictate Behavior by Matt

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There was a great bit in the original Clerks film where Dante and Randal discuss if one’s stated function always ties to what they actually do… (As pointed out by Kenji!). Anyone who’s been around the technology industry knows that the meaning of a job title differs greatly from company to company. There’s a famous blog dissecting the difference between the PM role at Microsoft vs. anywhere else, so no…

Bing Jobs! Now seeking your input! By Matt

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I’m going to generalize a little bit on behalf of my fellow teammates, but one of the reasons a lot of people get into technical recruiting is a passion for being NEAR technology. Many of us can do a passable job of communicating high level technical concepts, but very few of us know HOW to code at all.   A case in point: None of us here at BingJobs had…

Another Sign that Bing is Better for Advertisers by Matt

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I saw a great article today that talked about Click Through Rates in Bing vs. “the competition.”  YES, the sample size is small. YES, there’s the new “shiny new toy” factor but in any case, these numbers show that the key to ads not being an “annoyance” is relevance! Our Ads Development team is putting a lot of focus on improving the relevance of ads to make sure the right ad…

What Does Online Advertising Mean? Depends Who You Ask…by Matt

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Before we open a new req at Microsoft, the recruiter sits down with the hiring manager and discusses the role, the business problem to be solved and where we might find this person. (Shocking, game changing, inside information I know, but bear with me… ). The reason I bring this up though, is that in my Advertising R&D -Development org, the problems we’re trying to solve have very little to…

A Mountain Or A Mole Hill? By Matt

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I read an article today that mentioned some interesting metrics that I wanted to share with you:   “Retailers have spent 47% more on search ads on Bing in Q4 this year than during the same time period in 2008,” according to SearchIgnite.   Now obviously the total numbers are still very small next to what Advertisers spend on Google, but what a 47% increase in Ad spend tells me,…

Bing Deconstructed! By Matt

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I’m a big Top Chef fan and I love to cook, but I don’t really consider myself a “Foodie.” There are too many concepts I’m totally ignorant of that are old news to most Foodies. For instance, the whole concept of deconstructed cooking was foreign to me until started watching the show. Given the large number of ingredients Microsoft uses to create our online services, I thought it would be fun…

Microsoft Encouraging Competition? By Matt

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One of the main reasons I joined Microsoft was the opportunity to impact their success in the Online Services space. I’m not breaking  any new ground by saying Microsoft is not the market leader in monetizing the Internet, and we’re playing catch up despite a sizeable market share advantage from a browser perspective.   One of the more fascinating aspects of our battle in the Search and Ads space is…