Building Authority & Setting Expectations

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Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…

Blame The Meta Keyword Tag

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I blame the meta keywords tag.  That little so-and-so started all this.  Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…

Resetting Expectations – What Business Today Needs To Learn

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Today’s new businesses have much in common with their older counterparts. The need to acquire new leads, drive revenue, market their product or service. The need to manage overhead, do more with less and stay one step ahead of the competition. So from, say 1974 to 2014, some things haven’t changed much. One thing you never started a business without “back in the day” was a business plan. And that…

Bing-Inc Roadshow Final Stop: Houston

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The Bing/Inc Roadshow is coming to an end. It’s been a jam packed tour for the last 4 events in Nashville, Chicago, Atlanta and Boston, with capacity crowds, excellent questions and easy access to answers. The panel, with industry heavyweights such as Maisha Walker of Message Medium, Bruce Clay of Bruce Clay Inc, Marty Weintraub of aimClear (and myself) is set to meet up again during the final road show event…

Usability, Content and Calendars: 3 Areas To Understand And Focus On

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For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…

Filtering Low Quality Links in Bing SERP

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The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…

How Does Bing Choose The Title For My Web Page?

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Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…

Bing/Inc. Magazine RoadShow Sells Out In Chicago This Week

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The Bing Webmaster Tools and Inc. Magazine Roadshow scheduled for Chicago this week officially sold out earlier today! Great news for the folks who are intending to come to the Wit Hotel this Thursday! This follows a standing-room-only kickoff event in Nashville three weeks ago. The sad news is, for those in Chicago, we’re at capacity, though check for a wait list. The good news is we’ve got three more…

Sitemaps Best Practices Including Large Web Sites

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One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to…

Bing Webmaster Forums Shutting Down

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Over the last few years, we’ve had our Webmaster forums up and running. They’ve been around a while now in a few iterations, and like any community, the goal is to grow it to be vibrant and engaging. To foster the deep involvement of experts who help others, creating a community that contributes to improvements and makes its own gravity. There comes a time, however, when you sometimes need to…