Our approach to mobile-friendly search

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Mobile search continues to surge ahead and grow as a percentage of overall internet search queries. In November 2014, we shared our plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, we have been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing. In this update, we share details on our mobile friendliness roadmap, insights from…

Being a Part of the Bing Image Search Ecosystem

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Billions of images are discovered by Bing searchers every month.  Through Bing.com and our search partnerships with companies like Apple, Amazon and Yahoo, customers are performing more image searches to satisfy a growing range of needs.  We understand that our users have a huge interest in learning more about images and connecting with the source site to complete tasks. We want to build a deeper relationship with webmasters to drive engaged customers to…

Understanding and Testing: Implicit Local Queries

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For this post, we spent some time with Wei Wang, a Senior Program Manager in the Mobile Relevance team here at Bing and asked him to explain some of the basic things they face when answering “local” queries via mobile, and to explain a bit about how Bing fills in the blanks to determine the “best” result for a local-intent query.- Duane In web search, many queries are associated with…

Building Authority & Setting Expectations

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Authority is defined by the Oxford Dictionary as “a person or organization having power or control in a particular, typically political or administrative, sphere”. For our purposes, we also understand that “authority” conveys a sense of trust and influence. Searchers generally want authoritative sources to engage with. They want to be able to trust the sources they visit. Naturally, this means being an authority ranks pretty high on the “must…

Blame The Meta Keyword Tag

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I blame the meta keywords tag.  That little so-and-so started all this.  Well, the “tag” and a few crafty humans, really. The idea was pretty simple. If the keyword appeared in the meta keywords tag, the page was relevant to the topic. And, on the surface, this was a solid idea. Something useful to the systems, yet invisible to the average person. Alas, with a simple right-click, the beginnings of…

Resetting Expectations – What Business Today Needs To Learn

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Today’s new businesses have much in common with their older counterparts. The need to acquire new leads, drive revenue, market their product or service. The need to manage overhead, do more with less and stay one step ahead of the competition. So from, say 1974 to 2014, some things haven’t changed much. One thing you never started a business without “back in the day” was a business plan. And that…

Bing-Inc Roadshow Final Stop: Houston

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The Bing/Inc Roadshow is coming to an end. It’s been a jam packed tour for the last 4 events in Nashville, Chicago, Atlanta and Boston, with capacity crowds, excellent questions and easy access to answers. The panel, with industry heavyweights such as Maisha Walker of Message Medium, Bruce Clay of Bruce Clay Inc, Marty Weintraub of aimClear (and myself) is set to meet up again during the final road show event…

Usability, Content and Calendars: 3 Areas To Understand And Focus On

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For every business online come an almost limitless number of areas to learn about, become proficient in and continually work on. Many people end up good in an area because repetition and the “school of hard knocks” teaches them a workable path. And while some areas are no brainers (knowing your product, for example), they still can present legitimate challenges to a business. Areas like Usability often get talked about,…

Filtering Low Quality Links in Bing SERP

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The internet can often feel like a giant cesspool of low quality, illegal or malicious documents. The mere mention of malware, adware and viruses is enough to send even the most experienced internet surfers running for cover. And yet, these represent just the tip of the iceberg of poor quality documents. Searchers also have to deal with phishing sites, fraudulent sites or sites propagating scams, spammy sites…. Well, you get…

How Does Bing Choose The Title For My Web Page?

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Sometimes, despite a webmaster’s best efforts, Bing may choose to serve a title that is different to the title of a web site or document. Let’s walk through the process to see how Bing selects a title and what you can do to help us select yours. You have probably designed your site to maximize your CTR, you have reviewed best practices and SEO techniques, and you have a plan…