Bing Overhauls Music Video Discovery

At Bing, we never stop exploring ways to improve the search experience.  Whether it’s making small adjustments to how we present results or major changes to the user interface, we’re always looking at new approaches to help you get more done.

Over the past several months, we have been working hard to develop a more natural way for people to discover and browse music videos.   One of the core insights driving this work is the fact that when people search for music videos it’s fundamentally different than how they search for other types of video.  When we examined search session data, we realized that when people search for music videos they tend to explore rather than finding what they were looking for and then moving on.  Borrowing from how people have historically experienced music – via an album – we created an experience that lets you seamlessly scan through the carousel based on top songs and individual albums.

Let’s take a look at how this works.

Now when you search for an artist, band, album or song we will trigger a dynamic carousel.   For instance, if you search for Daft Punk we showcase their top songs at the top of the page.

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From there, you can start exploring their songs without leaving the page.  By clicking “Get Lucky”, we showcase a high quality video in the upper left of the results, which you can play or keep browsing songs in the carousel.

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You can also use the carousel to browse by album – all without refreshing the page.

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Once you have find an album you’re interested in, click on the image and we’ll display the songs so you can narrow down your search.

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These updates join our existing features including video preview which lets you watch snippet of a video before launching the player or related artists that gives you handy list to expand your search.

With over 1.7 million songs, 70,000 artists we hope this release is music to your ears.  So before you launch your favorite music sharing service or download site, head over to Bing and browse what we have to offer and let us know what you think.

–              Ryan Becker, Deepak Santhanam, Cherry Che, Bing Multimedia Team